based on Lally et al. 2010
Your brain is about
to change. We’ll show
you exactly how far along
you are.
Most habit apps punish you for missing a day. The science says missing a day barely moves the curve. So we built a curve, not a streak.
your curveignition phase
day
6
projected automatic
~58
phase
Ignition
“A 2009 UCL study tracking 96 people found that a single missed day had no measurable impact on habit formation. Your brain doesn’t reset. It pauses.”