imperfectlybuild habits, imperfectly

based on Lally et al. 2010

Your brain is about
to change. We’ll show
you exactly how far along
you are.

Most habit apps punish you for missing a day. The science says missing a day barely moves the curve. So we built a curve, not a streak.

your curve~58 days to feel automatic
efforteasyday 0~day 68 · automatic
day
6
projected automatic
~58

“A 2010 UCL study tracking 96 people found that a single missed day had no measurable impact on habit formation. Your brain doesn’t reset. It pauses.”

Start with one habitSee the science